Imagine that you discover a way to do what you love and love what you do for work. Now, imagine that all of your dreams come true with regard to your career; starting up, finding success, expanding, finding even more success... Sounds like a dream doesn't it? The "American Dream" has always been to follow your passion and find success, but nobody ever tells you what happens when you wake up. What next? Emily Mitchell has owned her own skincare facility since 2011 and she's been working in the aesthetic industry for nearly twenty years. She's gone from being the student to the teacher, in more ways than one; having a team of six spa professionals requires constant troubleshooting and learning curves. As a result, the time has come for her to slow down from performing the treatments and devote more energy and time to her team members and her facility. We pride ourselves in "quality over quantity" at Emily's Skincare & Spa and because this is such an important part of our ethos it has become essential for Emily to spend more time working one-on-one with our team members to help them build their aesthetic skills and in turn, continue to build the business. We know exactly what you're thinking right about now... 'why can't Emily continue to offer treatments herself though?' - Emily is being called to teach her craft to those who want to learn from some of the very best. She believes that with the proper instruction, any aesthitician with the desire can become the best aesthetician. Unfortunately so many schools and facilities lack real life experience as a prerequisite and as a result, new aestheticians have to make a few big mistakes - sometimes costly mistakes - before they find their groove.
Good facial, bad hair! bad facial, good hair! - Emily Mitchell
There's something wonderful about being able to trust your esthetician to do what your skin needs with the budget you've set; this particular skill is an art and Emily intends to teach this to her team members as well as others. Have you ever rushed through something and felt as if you failed to absorb all there was to take in? Without Emily being available to work on-on-one with her team members throughout the day, valuable lessons and tricks of the trade are slipping between the cracks and going unnoticed. Between short videos, social media, blogging and private training sessions Emily plans to educate not only her own staff but others out in the industry as well.
Let's break the mold - you don't have to go with the same aesthetician each time. When you choose to go with someone rather than no one, you are still supporting our small business. - Emily Mitchell
We know many of you have been with Emily since the very beginning; before the larger facility and the additional staff members. It's important to remember that this facility is Emily's metaphorical "baby." She takes great pride in her staff members as well as the treatments we offer and the products we supply. Don't miss out on your favorite treatments simply because you aren't able to get in to see Emily; would you stop going to your favorite restaurant because you knew you might not get the same waiter each time you go? Bottom line - we are a small business that contributes to our downtown atmosphere and community. Emily has some BIG plans for continuing to improve our facility. We couldn't do what we do without YOU! We appreciate our clients and our main priority is to provide the best experience possible. Emily may not frequent the treatment room as often as she used to, but she's still working hard for the team and our clients!
After three years (this coming March) yours truly, Caitlin S., will be transitioning from the role of "Spa Coordinator" and "Front Desk/ Store Manager" to solely management and marketing! What does this mean? It means that I will no longer physically be at Emily's Skincare & Spa Tuesday - Saturday very soon. Occasionally you might catch me working the odd weekday or two when needed. In a way, we are expanding in that aspect; adding a new team member to take over the store management and front desk role. While I'm certain it's no secret that small businesses go through an ongoing process of hiring new employees - probably more than we'd prefer - that doesn't seem to make it any less stressful or time consuming. Can I get an Amen? I have to ask though... when it comes to the business, is it too large of a risk to take a chance on someone who might not fit the candidate description? I'm aware that resumes and applications that don't qualify will always come through, but how can we truly know the measure of someone based off of a resume? I recently posted a job opening for my position here at Emily's Skincare & Spa and received nearly one hundred and fifty applications. YES, you read that correctly.... one hundred and fifty resumes came through our email within two weeks and my task was to read through each and every resume and job application and prioritize them based of qualifications. I was pleasantly surprised to realize that I saw a younger version of myself in many of those resumes - young, eager, inexperienced and ready to commit to something they may not fully understand. While I never did attempt to submit my resume for a job I wasn't qualified for, I commend those who do; that takes a certain amount of confidence and courage.
On the flip side of things, being the one on the receiving end is so much more difficult than I ever imagined. Have you ever tried to weed through one hundred and fifty resumes hoping to find "The One?" You know - that one that stands out among the rest and is an obvious choice? Have you ever tried to look at a person's resume objectively and remain unbiased and nonjudgmental? After all, doesn't hiring someone suitable for the job require passing judgment on some level? We are taught not to judge others, and yet here I am all of the sudden thrust into the real world of business and management and it becomes a necessity to pass judgement. Why? What if I don't want to pass judgement? Let's take a step back from the child-like tantrum that embodies complaining about "adulting" for a moment and look at this from a business standpoint shall we? My obligation and duty to this company is to find the very best and brightest to represent us - someone who will be "in it for the long haul." When everyone is reaching out saying "pick me! pick me!" I have to be the one to say "no" to some of those applicants, unfortunately - no matter how badly I want to say "yes" to every single one.
Let's talk about resumes for a moment... a resume isn't always a testimony to your moral beliefs or character and it certainly isn't about getting too personal. A resume is an opportunity for you to shine. A resume is best served updated, current and organized. Lets not forget - PROOF READ your resume. Try printing it a few times from different locations and computer systems. Make sure it's going to print properly no matter what program or operating system a company might have. Aim to include only the important information that seems pertinent to the job you are applying for; while it's impressive that you've collected shot glasses from all 50 states in the U.S. I really can't use that information to determine if you might be capable of problem solving in a pinch or remaining calm when the WiFi goes down and you've got a line of clients waiting to be checked out.
What interests you about working for us? Do you know anything about our company? Have you visited the website? Do you know who owns the business? What about the history of our business? Have you researched the products we sell? Or our services? Do. Your. Research. Ask us questions - not just questions about the pay or bonuses - ask us questions that would require some effort on our part. Get to know us before you so readily commit to joining our team - working at a small business in the service industry isn't for everyone. Part of what makes our business successful is the team of ladies who work together to keep our little slice of serenity up and running; we each take great pride in our facility and the overall presentation and we all work to help each other out when the time comes. True, it's easy to say you want to be part of a team - but when the going gets tough and you're unexpectedly out of hard wax and you need someone to make a quick supply run in the middle of the day without complaint what then? How will you handle needing to ask your team for help? How will you handle when your teammates ask you for help?
So much effort goes into keeping a small business running smoothly and far too often it requires the employees to care as if the business were their own - even though it isn't. You know the old saying, "...it takes a village..." - it truly takes a village to bring ideas to life and dreams to fruition. Even more so, it takes commitment to keep that dream going and build upon the foundation that has been set by those before us. We are growing here at Emily's Skincare & Spa and we are so immensely grateful for the support we've received these past three years in our current location and we cannot wait to see where we are and the growth we accomplish in another three years!
Let's take a minute to focus on one of the most important (and one of the most neglected) personal hygiene routines...
How do you start a skincare regime? How do you know what products will be effective? How do you know you aren't wasting your money on products that won't work? How do you use your facial cleanser, moisturizer and eye creams? There's endless questions we could all ask about skincare but never find ourselves in the company of experienced "skin doctors" who are qualified to answer these questions. Let's start by explaining the different types of skin...
What are the different types of skin?
How do you go about choosing products that are suited for your skin type?
What are the ingredients that you should look for to compliment your skin type?
Q&A with Emily Mitchell:
Q: Brittany T. - "I get blackheads around the edges of my lips and over my entire chin. I've been told it's hormonal, but truthfully, it doesn't just flare up around "that time." How do I counteract those hormones that are causing this? I've read that certain hormones increase the production and secretion of oils in the skin, and then that's what causes more breakouts. Still not sure how to help it."
A: Emily M. - "Well, you can always stick to basic homeopathic home care remedies; but whether it's hormonal or not, it will continue to happen no matter what. I don't want to mislead you and say that you will be completely clear one day forever, but your skin is your largest organ and there are so many variables that can effect the condition. The best thing you can do is narrow down skincare products such as homeopathic, salicylic based, or products that are designed to help with reducing oil production to give your skin a better, more clear look and feel."
Q: Kim G. - "How can I help my wrinkles & fine lines? I've got them around my eyes and other areas of my face. Also, should I be using actual skincare products on my body as well as my face? Or can I just get away with using regular body wash products?"
A: Emily M - "First off, it's always a great idea to use skincare products on the neck and décolleté area because these are the areas of the body that we begin to show aging faster. Second, you can use any body wash you want! If you've got acne issues on your back then it would be prudent to use skincare products that are salicylic based on your back. Lastly, lets address the difference between dehydration and fine lines. If you've got actual fine lines, there is no miracle eye cream or facial moisturizer that will make them go away permanently. That being said, lines created through dehydration are curable. How can you tell the difference? Lines created through dehydration do not bounce back easily, can look oily but will feel dry to the touch and is more prone to congestion; meaning any form of acne. Quick fix? Look for products that have glycerin or hyaluronic acid in them! Find products with Retinol or Tretinol; the difference between the two is that Tretinol works for acne and those who have oily or tolerant skin are best suited for Tretinol whereas Retinol is primarily more suitable for sensitive skin types and also tend to contain moisturizers and emollients to reduce the likelihood of irritation"
Q: Caitlin S. - "Does it matter if I mix product brands?"
A: Emily M. - "As a clinical aesthetician, we don't normally advise that you do this. Because most product lines are designed to compliment and support the next one. If you have an understanding about the different ingredients in each product and are able to piece together different brands for your skin type and possible condition without affecting the strength and purpose of each product then there should not be any issues."
Q: Leslie S. - "What are the best kind of products for different types of skin? What are the products that everyone should be using and which ones aren't really a necessity?"
A: Emily M. - "You should use products that are geared towards your skin type - are you oily? Dry? Etc....As far as which products are necessary vs. not necessary I truly believe that everyone should have a 1. Cleanser 2. Serum 3. Eye Cream 4. Moisturizer/ SPF - other products such as toners are however extremely helpful in neutralizing the pH balance and prepping the skin for your serums and moisturizers."
Q: Leslie S. - "How do you get ride of Sun/ Age spots?"
A: Emily M. - "You can either go with a natural skin brightener (Kojic acid or Azelaic acid) or hydroquinone (chemical) or laser (medical). Once you decide on one of these you still have to use your SPF every single day and avoid the sun. If you don't your sun spots and age spots will come right back."
Q: Tana L. - "What are the best all natural or organic products for 40+ something skin - not young and not fighting wrinkles and nothing with chemicals of any kind?"
A: Emily M - "I can always make recommendations but if you are wanting to avoid all chemicals of any kind you'd need to steer towards a truly all natural skincare lines such as the Luxe Apothecary that we carry in our spa. It is important to read the labels because if there is at least 1% that's technically "all natural" then a company is allowed to label it "organic" but there could still be chemicals in it that you don't know about"
Q: Diana P. - "What is a good quick fix in the morning for puffiness under the eyes. Also, is there a way to help keep eye lids firm?"
A: Emily M. - "If you are looking for a FREE way to help - tapping around the eyes with your middle finger rapidly. Cold compress will also help - unfortunately there isn't any quick fix or miracle to make this issue go away. We carry an Eye Fix at our spa that is designed specifically for this issue."
Q: What skincare products should my husband be using? Is it normal for men to use skincare products?
A: Emily M. - "Actually yes, it is normal for men to use skincare products. Typically men need products that are designed to control oil. Usually a gel based product."
Q: What's the difference between skincare products in your spa and products in the store?
A: Emily M. - "Lets talk about the difference between "over the counter" products and professional grade to medical grade strength; the difference being 2%-5% active vs. 10%-20% active. When you use "over the counter" you are typically using ingredients that are the lowest quality - hence the inexpensive price. However, when you start using professional and medical grade products you are essentially purchasing the highest quality ingredients on the market. That being said, those individuals with the "perfect skin" or low maintenance skin would do 'fine' using over the counter products; of course there's nothing stopping you from wanting to make improvements by using higher quality products to maintain your already great skin. Those individuals with damaged or 'trouble' skin would do best with products that are of higher quality."
Q: Do I have to use my skincare products every day?
A: Emily M. - "You should... with free radicals, the influence of the environment and other variables fighting against you every day you should be protecting your skin every day."
...We all have the same 24 hours in a day - what matters is how you choose to spend those 24 hours...
If one were to label a person within reasonable boundaries, it may very well be safe to say that Emily Mitchell would receive labels like these; wife, mom, small business owner, boss, daughter, sister, aunt, cousin, friend, fitness coach, bikini fitness competitor , fitness model and more. These labels, while accurate, can be difficult to live up to all at once in the eye of the public. Far too often I find the public only focusing on the superficial rather than the bigger picture - the positive message that Emily hopes to instill in others along her path. Perhaps we - the public - should focus less on the labeling, the fancy workout clothing and the fitness photos and more on the common values, beliefs and goals; healthy eating, healthy living, reaching personal goals, independence, etc... I hear people say, "I wish I could go to the gym and get the results that Emily does..." or "I could never own and run a small business AND be a wife and a mom like Emily, it's just too much..." What people forget is the process; building a small, successful business doesn't happen overnight. Winning fitness competitions takes months, sometimes even years. Making a name for oneself in the community takes great effort and endless networking. Looking at the finished product can be incredibly motivational or it can be immensely intimidating; but according to Emily, "we all have the same 24 hours in a day - what matters is how you choose to spend those 24 hours." When I questioned Emily about her drive and ability to keep going and not give up - in fitness and in business - she stated that she "is tired from time to time but [she] just keeps going and gives 100% of [her] effort into the task." When asked about her road to small and large successes Emily stated, "You don't have to be great to start. You just have to start to be great.... I think Zig Zagler said that and it's always stuck with me." Emily's biggest day-to-day hurdle is accommodating unexpected changes as they come. Emily says, "I just like to be prepared...and when something unexpected comes up my plan needs to change. Sometimes that throws me off a little." She's passionate about a few key points in her life; skincare, healthy living and having a healthy balance in general. Emily has been a clinical Aesthetician for 16 years and she's been involved in fitness competitions for the past 3 years. Like any normal human being she's got her limits and her goals. As the years go by and her experience grows as she continues to further her education in her business industry as well as in the fitness industry those limits are getting higher and her goals are reaching further. Emily stated, "where would I be if I never bothered to start to begin with?" Even if all we choose to do is wake up an extra hour earlier to make time to eat a healthier breakfast or commit to taking the stairs rather than the elevator or even to start taking a few college classes - we must all remember that to achieve our goals we must first start somewhere. The pretty picture can be deceiving - it's not always easy to reach our goals. However, it will be always be worth it. All you've got to do is pick a starting point and begin.
Photography: Allen Ross Thomas | www.artistxposure.com
Hair + Makeup: Emily Mitchell | Glo Minerals
All successful small business startups eventually face the issue of handling business expansion or growth. Business expansion is a stage of a company's life that is fraught with both opportunities and perils. On the one hand, business growth often carries with it a corresponding increase in financial fortunes for owners and employees alike. In addition, expansion is usually seen as a validation of the entrepreneur's initial business startup idea, and of his or her many efforts to bring that vision to life. But it's obvious that business expansion also presents the small business owner with an array of issues that have to be addressed. Growth causes a variety of changes, all of which present different managerial, legal, and financial challenges. Growth means that new employees will be hired who will be looking to the top management of the company for leadership. Growth means that the company's management will become less and less centralized, and this may raise the levels of internal politics, protectionism, and dissension over what goals and projects the company should pursue. Growth means that market share will expand, calling for new strategies for dealing with larger competitors. Growth also means that additional capital will be required and creating new responsibilities for employees and management alike is a must. Thus, growth brings with it a variety of changes in the company's structure, needs, and objectives. Given these realities, I think the need of the organization to grow must be matched by the need to understand that meaningful, long-term, profitable growth is a by-product of effective management and planning within a well oiled business machine. J.M. Barrie stated in his classic novel, 'Peter pan,' "...to die will be an awfully big adventure..." I disagree - any entrepreneur should agree that '..to run a business - will be an awfully big adventure.'